Archlight Interactive - Stephen's Insider Tip of the Quarter
If you haven’t already, invest in content marketing in 2019! Everyone should be looking to boost their online branding efforts this year and this is one of the best ways to do it. I recommend starting with a blog for your business (if you don’t have one already). Play with your keywords to optimize for SEO, and even tap into industry influencers to contribute posts and share with their communities.
Fish Window Cleaning - Cole's Insider Tip for the Quarter
Cultivating a talent pipeline is key to my business survival. I follow a systematic process to qualify prospective candidates. Some of those steps have developed through trial and error, while others are typical industry standards. Each is critical in assessing the candidate’s ability to follow instructions, think critically and engage with the public.
Everyone on my team interfaces with my clients – if I’m not comfortable with them during the interview process, I know my customers may not feel comfortable handing them a check. So, I take notice of the way they enter our office, we put them in an awkward chair, I even watch how they interact with my dog! Soft skills are essential to any organization and we are confident that we can teach the rest.